Wortholic

Real Estate Tech Solutions

Custom Software for Real Estate

Close more deals and manage properties efficiently with custom PropTech software tailored to your brokerage.

TL;DR: Executive Summary

  • The Goal:Build custom real estate software, bespoke CRMs, and property management tools. We are a specialized PropTech development agency.
  • Timeline:8-12 Weeks
  • Tech Stack:RESO Web API, Next.js, Twilio

The Problem

Brokerages and property managers run on a patchwork of MLS feeds, spreadsheets, generic CRMs, and email threads. Listing data arrives in one format, the CRM expects another, and reconciling the two is manual work that someone does every single day. As the portfolio grows, the spreadsheet that used to work becomes the single point of failure nobody wants to touch.

Impact

Agents lose time to admin instead of closing, leads sit unworked past the window where they convert, and listing data drifts out of sync between the public site and the source of record. Each of those has a direct revenue cost, and none of them appear as a line item anywhere.

Our Solution

We build property platforms around the data you already have — pulling MLS and RESO feeds, normalising them, and driving your public site, agent tooling, and reporting from one consistent source. That typically covers listing search and syndication, lead capture and routing, document workflows, and owner or tenant portals, built as one system rather than five integrations.

Technical Approach

Listing ingestion runs against the RESO Web API where available, with scheduled reconciliation to catch upstream changes and deletions. The front end is built for search performance and Core Web Vitals, since property search is where most sites fall over. Document signing, communications, and payments integrate through established providers rather than being rebuilt from scratch.

Workflow Transformation

Before

Listings are exported from the MLS, cleaned in a spreadsheet, and re-uploaded to the website on a manual schedule, while leads arrive by email and are assigned by whoever notices them first.

After Wortholic

Listings sync automatically and stay current, leads are captured with source attribution and routed by defined rules, and agents work from one interface instead of reconciling three.

Data Privacy (GDPR/CCPA)

Strict adherence to global data privacy laws. We never train public AI models on your proprietary data.

HIPAA & SOC2 Ready

Architecture designed to meet rigorous healthcare and enterprise security compliance standards natively.

Enterprise Infrastructure

Scalable cloud-native deployments via AWS and Vercel Edge networks ensuring 99.99% uptime.

Frequently Asked Questions

Everything you need to know about our Real Estate Tech Solutions process.

Can you integrate live MLS data?

Yes, we have deep experience integrating with RESO Web APIs to pull live MLS listings directly into your custom software.

Can you integrate directly with our MLS?

In most cases yes, via the RESO Web API, which is now the common standard across North American MLS organisations. Access terms, rate limits, and permitted display rules vary by board, so the first step is confirming what your specific MLS agreement allows. Where a board still uses older RETS feeds, we can work with those too, though they require more careful reconciliation logic.

Do we own the software you build?

Yes. You own the source code and the data outright. We are not a licensed-platform vendor, so there is no per-seat fee, no lock-in, and no situation where your listings become hostage to a renewal negotiation. If you later want to take development in-house or move to another team, the codebase and documentation go with you.

How do you handle listing data that changes upstream?

Through scheduled reconciliation rather than trusting a single sync. Feeds routinely drop records, change status silently, or re-publish with modified fields. We compare against the upstream source on a defined cadence, detect deletions and status changes explicitly, and log discrepancies so nothing quietly goes stale on your public site.

Can this replace our CRM?

It can, but often it should not, at least not immediately. If your team already works effectively in an established CRM, the higher-value move is integrating with it so listing and lead data flow correctly. We generally recommend replacing a CRM only when its data model genuinely cannot represent how your business works.

What does a typical build cover?

A first release usually spans listing ingestion and search, lead capture with routing rules, agent-facing tooling, and either an owner or tenant portal, delivered over roughly eight to twelve weeks. Larger portfolios and multi-market operations extend that. VERIFY: adjust this scope description to match what you actually deliver in a first phase.

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